![]() ![]() We have a higher ratio of customers buying Subarus with cash, and we also have low loan and lease rates. “I wonder if American consumers choose their cars solely based on tax breaks,” Nakamura said. But outgoing CEO Tomomi Nakamura does not believe that will be much of an issue. Subaru does not think the Federal Tax Credit will be an issueīuilding EVs in Japan would leave Subaru vehicles ineligible to earn the Federal EV Tax Credit in America. Dedicated EV lines at its Oizumi and Yajima plants in Japan should be able to produce a combined 400,000 EVs per year by 2028. All of the crossover EVs will be sold in America. ![]() Subaru announced plans to roll out four electric crossovers by 2026. Tyler Duffy What are Subaru's EV plans for America? And Subaru will likely have to lean heavily on Toyota's manufacturing to get new EVs on the road by mid-decade. So we can expect that impetus to trickle down to the Subaru lineup. And Subaru setting sales record after sales record without hybrids (before Pandemic-related supply chain issues) mitigated the need for them.īut Toyota is now making a hard pivot toward EVs themselves and expanding its hybrid engine offerings. Toyota has been the loudest EV skeptic among major car brands - only the heavily related Toyota bZ4X, Solterra (built by Toyota) and Lexus RZ have emerged thus far. Much of Subaru's technical development is tied in with Toyota, by far the largest Subaru shareholder with a 20% holding. Why has Subaru fallen behind on hybrids and EVs? And Subaru just provided more details on those plans. But that's about to change.Įarlier this year, Tomoaki Emori, Subaru's chief general manager of global planning, mentioned that Subaru needs "strong hybrids and electric vehicles" and that the brand will need to offer "several models in (their) EV lineup" in America by 2025 America typically accounts for around 70% of Subaru's sales globally. And none of Subaru's big-selling SUVs above the Crosstrek offer a hybrid. The low-range Solterra is the one EV effort thus far. The stereotypical crunchy, nature-living Subaru buyer does not jibe with Subaru vehicles, which have been behind the times on fuel economy. Subaru has been somewhat of a parodox in the automotive world. ![]()
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